School Crossing was founded in Williamsburg, VA in 1990 by Sherry & Bob Phipps. They successfully ran the store until April 2024, when they sold it to the current owners, Andrew & Erika Elgert.
We believe that School Crossing is a truly special store where kids of all ages can find something fun that can also help them learn. Further, we believe our teachers deserve to get the best supplies possible for their classrooms.
The marriage of toys and teaching supplies has become the backbone of our business. When you come in to shop, we strive to give you a personalized and fun experience.